Services Offered
BRAND: Discovery
Determining the best way to get your brand where you want to be begins with a frank appraisal of where it is today. This three-part assessment includes research and a half-day working discovery session with key leadership, followed by a customized set of Brand Cornerstones, including positioning, purpose, pulse, and personality. Whether you work with Wolfpen Consulting or another resource, these Brand Cornerstones provide you with the parameters your internal and external teams can utilize to create relevant, focused marketing materials that build your brand.
Content: strategy
It’s simply not enough to add to the conversation. What you say through your content should be relevant and insightful, but most importantly, it should be appreciated. Finding ways to strategize and structure content efforts is how good brands tell their story and showcase their knowledge and passion. From high-level thought leadership to more frequent enterprise-sourced content efforts, Wolfpen Consulting helps identify the best content strategy to reach an audience who wants to consume the content you have to offer.
Brand: strategy
Once your brand is assessed through our Brand Cornerstones or other research, you need a strategy that makes sense—getting your brand noticed and your people on-board. Wolfpen Consulting specializes in bringing the vision, purpose, and personality of a brand together in a cohesive way. Unifying messages, clarifying identity, and reinforcing desired associations so that your brand stands out from the ordinary.
Brand: naming + Identity
While brand is what others experience, it begins with the right identity—projecting what you desire your brand to be. We work to create brand ecosystems, finding the most synergistic combination of brandname, logo, tagline, service and product line names, plus guidelines to manage it all, to convey exactly what your brand is about confidently and consistently. Whether you need to rebrand, refresh, expand your offering, or simply want to ensure what you have is working effectively to build your brand, we can help.
RevElator(tm) Dynamics services
Utilizing elements of the highly respected Myers-Briggs Type Inventory, or MBTI, as well as a proprietary assessment tool developed from years of interaction with marketing professionals, our REVELATOR(tm) Dynamics Services provides a unique and unparalleled glimpse into not only what makes your brand tick, but how your key executives are—or aren’t—delivering to it. By aligning organizational objectives, brand strategy, brand personality, and the personalities of your leadership team, you can build your brand faster and get everyone working together better.
Creative direction
Translating strategy into an executable vision is the core of good creative direction. And ensuring that both writers and designers—message and form—are in agreement and balance is critical to bringing a brand to life. With more than a quarter century of creative experience and award-winning work driven by results, we can help your creative team work together better, faster, and more efficiently.